Digital Impact Alliance (DIAL)

DIAL is a global non-profit organization whose mission it is to advance digital inclusion so all women, men and children can benefit from life-enhancing, mobile-based digital services. With this mission in mind DIAL is adding new functionality to their platform called “Playbooks”. Playbooks will serve as ‘how to’ guides for users to leverage digital technologies to solve complex problems.

In reaching out, DIAL’s goal was to identify meaningful features to incorporate in the functionality, interactivity, and visual design of the upcoming Playbook release.


Stakeholder Kick-off Meeting

Before getting to work on the project I met with the primary stakeholder to gain a better understanding of their objectives, users and other nuances that could benefit my research and design of DIAL’s new Playbooks.

Competitive Audit

I performed a competitive audit of similar types of online tools to gain a better understanding of the space and identify what different functionalities, interactive aspects and visual layouts exist. During my comparison I noted what was working well and could potentially be utilized in my new design as well as what pain points exist to avoid.

User Journey Map

To make everyone including myself and the project stakeholders more cognizant of our users I created a user journey map to show the process users will take to identify their problem space, seek a solution and utilize DIAL’s Playbook to accomplish their objective.

Ideation & Analysis

Feature Cards

Once I had a solid understanding of the client’s goals, competitive space and user’s journey I developed some ideas to include within the functionality of the Playbooks in the form of sketches with brief feature descriptions.

My feature cards were then compiled with a large group of additional ideas from other UX designers and a dot voting technique was used to decide which feature cards to use in our upcoming kano analysis.

Kano Analysis

Once myself and my fellow UX professionals had selected features to gather more insights about we used the Kano method and presented each feature card (photo, feature title, and description) to help determine which features to move forward with by asking users:

  1. How would feel if the feature was present?
  2. How would you feel if the feature was absent?

Once we had the results from the survey we input all of the data and graphed it out to show how our users felt about about the features.

Report with Annotated Wireframes

Once the Kano Analysis was complete I synthesized all of the data I had collected and determined which features were the most important to include in the release of the new Playbooks. With my selected features I created high-fidelity wireframes using sketch and created a report with annotations about why these features should be utilized.